About

JENNIFER DEMORO JEWELRY is a modern fine jewelry brand for the fun, feminine and adventurous woman. Each handcrafted piece holds beautiful feminine details and evokes a timeless, elegant feel that can be worn effortlessly from day to night. . The jewelry is meant to be layered, stacked, mixed; and  is designed for the woman who values beauty, connection and individuality in her life.

Jennifer DeMoro, Founder & Designer

Jennifer became enamored with jewelry after discovering her mother’s jewelry box as a young girl.  Admiring her mother’s beautiful collection of European jewels, she was instantly drawn to the colorful stones, intricate designs, subtle details and the old world charm of each piece. Along with this, she was fascinated with the romantic story and meaning that the jewelry told.  It was at this moment, Jennifer realized jewelry carried love, life and celebration through generations.

Jennifer’s early years were divided between Northern Californian and Europe (specifically Austria) where she spent her summers with her family. Her time in Europe offered her exposure to design, art, history and culture at an early age. Additionally it instilled in her a deep love of travel and adventure, which is a constant in her life today and also source of inspiration for her jewelry.

As an adult, Jennifer was drawn to Elementary Education and spent twenty years working as a teacher.  Even though her time in the classroom was precedent; jewelry remained a constant love and kept her busy in her free time where she enrolled in various fabrication courses at the Revere Academy of Jewelry Arts in San Francisco. With her newly founded knowledge and desire, Jennifer experimented with all styles of jewelry making and design and continues to do so today through the Gemological Institute of America.

In 2013, after the birth of her son, she launched her eponymous jewelry brand, which specializes in the use of 14K and 18K yellow and rose gold mixed with colored diamonds, sapphires and tourmalines.  Jennifer works closely with an expert team of master jewelers and sources the finest ethical materials; both which ensure the highest level of quality and craftsmanship for each piece her jewelry.

Today, Jennifer resides in the sleepy little town of San Clemente, California with her husband Derek, son Nicholas and the newest family member Luna, a black lab rescue pup.

Jennifer’s mission is to design and create jewelry that no only makes a woman feel beautiful and unique, but also carries meaning and evokes a connection for her personally.